In 2003 the world was introduced to Ciroc premium vodka. Just a short 4 years later this once unknown vodka went to incredible heights after Sean "P Diddy" Combs announced that this was the official drink of New Years. Ciroc hasnt looked back since and with the addition of Ciroc Coconut and Ciroc Red Berry this will definitely be my holiday go to drink. The flavors are rich and in most cases dont even need to be mixed. If you're looking for a smooth drink that all vodka lovers will enjoy I recommend Ciroc...SYNO!!!!!